Technical SEO: How to Ensure Your Website is Google-Friendly?

Having a visually appealing website with great content is important, but it’s not enough to achieve high rankings on Google.

Website Speed: The Faster, the Better!
HTTPS: Security is a Priority
Mobile Optimisation: Mobile-First is the Rule
XML Sitemap & Robots.txt: Improve Indexing
URL Structure & Internal Links: Organisation is Key!
Structured Data: Stand Out in Search Results
Google Search Console: Monitor & Fix Issues
Conclusion

Having a visually appealing website with great content is important, but it’s not enough to achieve high rankings on Google. Technical SEO plays a crucial role in optimising your website’s performance, ensuring efficient indexing, fast loading times, and a seamless user experience.

If you want to make sure your website is truly Google-friendly, follow these essential best practices!

Website Speed: The Faster, the Better!

Loading speed is one of the key factors for ranking on Google. A slow website frustrates users and increases the bounce rate, which can negatively impact your position in search results.

How to improve your website’s speed:

Use tools like Google PageSpeed Insights to analyse performance.

Compress images using optimised formats (WebP, JPEG 2000).

Minify CSS, JavaScript, and HTML files.

Enable an effective caching system.

Choose a fast and reliable hosting provider.

HTTPS: Security is a Priority

Security is a crucial ranking factor for Google. Having an active SSL certificate not only protects users’ data but also enhances your website’s credibility.

How to ensure your website is secure:

Implement HTTPS across all pages.

Avoid mixed content (HTTP and HTTPS on the same page).

Regularly check the validity of your SSL certificate.

Mobile Optimisation: Mobile-First is the Rule

Google prioritises the mobile version of your website for indexing and ranking. A responsive design is no longer optional – it’s a necessity.

How to ensure a great mobile experience:

Make sure your website’s design is fully responsive.

Avoid intrusive pop-ups that disrupt navigation.

Optimise buttons and menus for easy tapping on smaller screens.

Test your website’s mobile-friendliness with Google Mobile-Friendly Test.

XML Sitemap & Robots.txt: Improve Indexing

An XML sitemap helps search engines understand your website’s structure, making it easier to index your pages. Meanwhile, the robots.txt file dictates which pages should or should not be crawled.

Best practices:

Generate and submit your sitemap.xml to Google Search Console.

Properly configure your robots.txt file to prevent unnecessary crawling.

Avoid blocking important pages unless absolutely necessary.

URL Structure & Internal Links: Organisation is Key!

Well-structured URLs improve both user experience and search engine readability. Additionally, an effective internal linking strategy helps distribute authority across your website’s pages.

Best practices for URLs:

Keep them short and descriptive.

Use relevant keywords.

Avoid special characters and unnecessary numbers.

Use hyphens (-) instead of underscores (_).

Internal linking strategies:

Include relevant internal links to guide users through your site.

Fix broken links and avoid unnecessary redirects.

Structured Data: Stand Out in Search Results

Structured data helps Google better understand your content and can generate rich snippets (enhanced search result elements).

How to implement it correctly:

Use Schema.org markup to highlight products, articles, events, and more.

Test your implementation using Google Rich Results Test.

Add structured breadcrumbs to improve site navigation.

Google Search Console: Monitor & Fix Issues

Google Search Console is an essential tool for tracking your website’s performance and resolving technical SEO issues.

Key aspects to monitor:

Index coverage reports.

Pages with 404 errors.

Indexing and crawling issues.

Core Web Vitals to enhance user experience.

Conclusion

Technical SEO is the foundation for ensuring that your website is easily found and properly indexed by Google. From speed optimisation to security and well-structured content, every detail counts towards better performance in search engines.

If you want to ensure your website is fully optimised for technical SEO and achieve higher rankings on Google, BYTE TO IT can help! Get in touch and take your digital presence to the next level.